StudentUniverse
Our existing search and booking flow didn't surface the right information in the right way, leaving users to piece together details on their own. Pricing was a particular pain point, with no clear view of total cost until late in the process.
Our goal was to redesign the flow with transparency at its core, surfacing the data users actually need.
Easier map access to compare more hotels at once in the right location.
Pricing is larger, more important amenities shown, and unique selling points are called out, allowing for easier decision making earlier in the funnel.
Total price is now shown as the main price, but still showing the nightly rate. Previously, total price could only be seen during checkout.
Map pins now show total price and indicate member deals with color and an icon to be more informative and useful.
All of the same information is now shown on the hotel cards, rather than a stripped-down version.
Each hotel now has a full description, its location, and all amenities shown. Recent reviews and access to more are available through a partnership with TripAdvisor.
Each room now has its own image, description, and amenities to compare. These had previously only shown room type and price.
With total pricing, top amenities, and unique deals visible directly in the results, users had enough information to commit to a hotel sooner.
With consistent pricing and details all the way through checkout, fewer users hit late surprises, leading to more completed bookings.