StudentUniverse
The way we receive and display flight data is being changed due to updated airline contracts and distribution systems. This change prompted us to take a look into modernizing our results as a whole. This update would also include a much needed improvement to our mobile experience. Updating the filters would not be a part of this project.
Stop locations are now exposed instead of behind a click.
Three categories of cabin types are now shown on a single result, resulting in easier comparison within a single itinerary.
Dynamic discounts and promos are shown within specific results instead of general placements. Savings are now reflected in the price shown.
A core goal of this redesign was to improve the mobile experience, including increased touch target sizing and mobile-specific interactions/behaviors. Mobile screens will be used for all examples moving forward.
Our best deals are locked behind verified student accounts. Any results locked behind this are wrapped up into a single result. These results are shown individually once logged in with a banner and member-colored prices. Exclusive deals had previously been unclear on a per-result basis, as they didn't have anything calling them out.
Flight details have been separated from fare selection and now show in a modal rather than expanding the result down vertically, often off screen. Because of the separation, the primary action is to move forward to fare select.
The cabin type clicked within the result is anchored to, but all cabin types are available along with their airline specific terminology for comparison with the airline and other sites.
Included amenities are clearly shown with symbols, color, and language to convey availability across all cabin types.
Users who clicked through were ready to book.
Visible pricing upfront meant fewer surprises at checkout.
Users weren't wasting time going back and forth to get the information they needed to make a decision.